How our SEO services work
If you want to find out more about your ranking and how you can improve it, or want a brand new highly optimised website, we can help.
There is plenty of research that suggests that people rarely look past page one of their search results after searching for their keyword. This makes it extremely important to have a good ranking as the more people that visit your site, the more people will get in touch and buy your products.
There are hundreds, perhaps even thousands of things that the search engines look for when they are crawling your website, and if your site is not conforming to good practices then it will affect your ranking.
Our SEO services
- SEO Report – initial report into your website SEO score
- SEO Updates – one off updates, setup and integration with Google etc
- SEO Package – monthly updates and incremental work
- SEO Website – we will build you a brand new optimised site
Our SEO Process
We will create an initial report for you which will outline all the things we feel that should be updated on your site. We recommend that important work is taken care of immediately, as there are often some glaring omissions in websites that once fixed can improve your ranking dramatically.
After this initial stage is complete, we will talk over the remainder of the work which can be completed at a speed of your choosing.
Here’s a rough guideline of how much you can expect to spend, based on the average website that we are contacted about.
SEO appraisal of your website
We will spend time looking at the code on your site and will run multiple reports that are designed to identify errors and omissions against an up to date list of the best SEO practices.
Fixing errors and completing your SEO profile
There are usually always a few very important things than have been omitted and we always recommend that these are fixed straight away.
If your website has not been integrated with Google, Bing, Yahoo and Facebook, then we recommend that they are linked immediately. Google won’t know to crawl your website and list you in the results if it does not know your site exists! Integrating your site with the above search engines usually takes a few hours.
Fixing your SEO issues
We will speak to you regarding any other items that need to be fixed, we will provide you with a full list of items ordered by importance. If you don’t want to pay any more than £100 a month, for example, we will batch up the list into £100 slots and spend a day each month taking care of them.
Ongoing SEO campaign
If you are happy with your initial results and want us to work on your site in the background, we can settle on a plan of action to update your content, images, site structure and general usability over time. Again the monthly time / cost can be decided by you.
This package allows us to check all your new content / blog posts / images for the best SEO practices, and remedy anything that appears as it is added by you. Over time this package allows us to build up an intricate web of content on your site, linked together harmoniously and guiding your customers towards the right pages and content.
We will also refresh your content, to avoid Google thinking your site has become stale. Peppering your keywords responsibly around the site will increase the value of each of your pages, and further work can be done to refine your page URLs, image paths and other important ‘invisible’ things.
Good SEO practices can take place both in the background and the foreground of your site.
We will provide you with guidelines on how best to write content with both your customers and the search engines in mind. With good content and some regular blogging, your site will climb the rankings over time. Of course nothing happens over night, any sites which climb too quickly have often cheated, and after spending a few weeks at the top, they disappear completely from Google and can often never return.
These two approaches are called ‘white hat SEO’ and ‘black hat SEO’. Every approach that we do here is ‘white hat’, which means that you will not be penalised because of any of the work we do.