What You Need To Know About SEO
Understanding the nuances of SEO can be challenging, but in overall terms the concept and the execution are fairly straightforward.
Although the concept of search engine optimisation (SEO) is relatively simple to understand, it is the complexities of how it works that may be difficult to grasp. SEO has become a mainstay of online marketing and for good reasons.
What follows are 10 of the most common questions asked about SEO.
How Does SEO Work?
Search engine optimisation utilises the power of search engines such as Google. With Google being so dominant, it is usually the focus of SEO. When you type a query into a search engine, it will look at three factors to determine the best-suited website for your needs. Relevancy, authority, and crawlability, although the latter is quite technical in nature and does not need to be addressed by those using SEO.
Put simply, relevancy is finding the websites that are the most relevant to the query you typed in. If you are using the search engine to find a particular shoe type and size, then the search engine will find the sites that offer or have information about that particular shoe.
Authority is the reputation of the site. In this case, the sites that are most relevant to your query and have garnered the most authority or best reputation. The more authoritative and respected the site, the higher it will land on the search results page.
And that is the key aspect of SEO for your website. The higher your site lands on a search results page, the more likely people are to visit your site. This means that your site must not only be relevant to the query it must have a strong reputation for high quality.
What Makes My Website Relevant?
What makes your website relevant to the query starts by including the words and phrases that are used to find the products, services, or information you offer and incorporate them into your site. For example, if you sell shoes, then putting the word “shoes” into the content of your site makes it more relevant to those searching for shoes.
However, that general word is normally not good enough. To get more responses, you need to narrow the words and phrases that best fit your site. For example, if you sell specific types of shoes for local customers, then phrases that include the type of shoe and your location will help bring in more people who want that information.
You can purchase keyword tools that will help you find the right words and phrases to place in the content of your website. Keywords is the term used for the words and phrases that are used in queries typed into search engines. By adding such words and their variations, you can make your site more relevant to the specific query that is asked.
How Do I Improve the Authority of My Website?
Authority is built on reputation and reputation for a website is primarily determined by the quality of the backlinks that are included on your site. Backlinks are links in the content of your site to other sites that offer similar information. The better and higher quality the backlink, the more authority your site offers.
Google for example will look at the backlinks in terms of quantity and quality but overall, the quality of the backlink is what really matters. One highly reputable site is far better than 100 poor sites.
However, this does lead to the question of whether purchasing backlinks is a good idea. After all, you can find sources online that will sell you backlinks for a low price. The answer is no since purchasing links does go against the policies of Google and that will kill your site on their search engine if that is discovered.
So, instead of risking your site by purchasing backlinks, you should focus on building then naturally instead. You can do this by posting high quality content and creating campaigns that get the attention of relevant sites that offer their own high-quality content.
Is Buying Ads from a Website the Same as Backlinks?
It’s in the ballpark, but they are two different things. If you buy ads are normally “nofollow” links, then it will not transmit the page authority needed to boost your search result ratings. “dofollow” links are those that you garner for your website.
Where Should My SEO Efforts Begin?
That will depend on where your site needs the most assistance. You can use the Moz Toobar to check the authority of your site. If the score is less than 40, then you need to bolster the authority of the site by including high quality content and backlinks. If your site has exceeded 70 on the authority score, then you need to focus on relevancy.
It’s never cut and dried in terms of what to focus on if your site seems to need help in both relevancy and authority. But you can work on one area and build it up which should provide you with enough time to start on the other side.
Can I Do the SEO on My Own?
You can, but it is time-consuming. If you are starting up an online business, then you will have many challenges awaiting you which takes up your precious time. For many, hiring an SEO expert may be needed just like hiring an accountant will provide you with a far better service than doing it on your own.
Of course, it will depend on your budget. If you only plan on allocating a few hundred dollars per month or less, then doing the SEO on your own is recommended. When you reach the point where your marketing budget increases significantly, then you will want to hire the best SEO expert or firm to do the work for you.
Why Can’t People Find My Site?
Websites are normally added to the Google search engine shortly after they have been created and made open to the public. However, it is possible that your site is not currently on Google. To check, you simply go to Google and type in the word “site” followed by your URL or website address. An example would be “site:myloveofshoes.com”. If your site pops up on the search result pages, then it is in Google.
If not, you will need to add it to Google by adding your site address to the search console and submitting your sitemap to Google. To find you sitemap, type into the URL address space the address of your site followed by “/sitemap.xml”. This should pull up your sitemap. If you still cannot find it, then the site may be in some trouble.
Does My Website Need SEO?
You bet it does. When you look at the total number of people who visit you website, at least half are going to come from search engines such as Google. That means a good 50% of your potential business comes from those who found you online, not the other way around. As more people discover you through search engines, that will increase the traffic that comes from other sources such as email and social media.
If you want to run a successful online business, then increasing the number of people who find you through search engines is one of the best marketing strategies you can use. Plus, it is also one of the most inexpensive if you go about it the right way.