How Quality Content Copywriting Can Improve Your Website SEO
What is SEO content and why is it so important?
Did you know that most people who search for something on Google click on the first three results that come up? That means that if your website is result number four, or even worse, result number three-hundred-and-seventy-two, chances are you are going to be missing out on a lot of traffic, and therefore a lot of revenue.
In the digital age it is important to know how to maximize your chances to appear in search results. So how can websites work their way to the top of the Google search list? With good-quality content writing that ensures the content of the website is properly search engine optimized. SEO stands for search engine optimisation, and it essentially means how easily a search engine like Google or Bing can include your website and its content in their search listings. All search engines use bots that “crawl” the pages of a website to gather the information required to index them. Several factors can determine how easily it is for a website to appear higher in search results than others, such as the architecture of the site as well as the content. However, today we will be focusing on the content of a website, and how important it is to ensure that that content is of good quality.
What is good SEO content?
Good SEO content includes a few essential things: keywords, backlinks, headings, subheadings and description tags, frequency of content, and quality writing. All of these things require good content copywriting. Read on to find out more about each of these things and how when included properly in content they can majorly boost a website’s SEO.
The Importance of Quality Keywords
Keywords describe the content of the page or the post and indicate to search engines that the content matches specific search terms used. For example, if your website was for a pet supply company and you put up a post about the best new doghouses of this year, your keyword for that post would be “doghouses”. However, a keyword does not have to be just one word – in fact, it is better if it isn’t. As more and more websites are put online, keywords become more and more oversaturated and it becomes harder for individual websites to stand out. Therefore, more specific groups of keywords can be best. If your keyword is “doghouses” you will be up against millions upon millions of results, whereas if your keyword phrase is “best doghouses for small dogs” the search results will be more refined and your website has more of a chance to be found. These longer strings of keywords are called long-tail keywords, and are key to good content copywriting.
The Importance of Backlinks
Backlinks are links to other pages and posts on your website. For example, if your pet supply website is talking about the best doghouses of this year, you might also link to a post about the best dog toys of this year. That encourages readers to spend more time on your website and may make them more likely to make a purchase. Backlinks are important in ensuring that readers spend more time on your site but they are also a crucial SEO tool, because they indicate to search engines that the website is a valid and trustworthy source, therefore boosting its search engine ranking.
The Importance of Headings, Subheadings and Description Tags
Headings and subheadings help both search engines and readers understand what your content is about. When it comes to headings there are several types: H1 is your main heading (the name of the post), H2 to H6 are subheadings (building off of the main heading with more information). Most posts only need H1-H3 tags. An example of how to structure your headings and subheadings is below:
H1: The Best Doghouses of 2020
H2: The Best Doghouses for Small Dogs
H3: Wooden Doghouses
Description tags are the meta description of your post – what readers see as the preview when your result comes up in a search. These descriptions should utilise the full 275 characters available. When generating headings, subheadings and description tags for the content on your website you should keep a few things in mind. First of all, it is important to use your keywords in these things, especially in the main heading of the content and in your meta description. Secondly, you should make sure they are easy for readers to understand, as they likely will not visit your website if they cannot get a clear understanding of what it is about. Sometimes search engines will use an excerpt of text from a post instead of a custom meta description.
The Importance of Quality Writing
Now that you know about the importance of keywords and backlinks in your website content, it may seem natural to assume that stuffing your posts full of these things will improve SEO for your website. However, that will do the exact opposite. This is because search engines will not rank your website highly if you stuff your posts with keywords and backlinks, as users do not engage well with this content. Therefore, having good content copywriting is essential, as the keywords and backlinks will be used naturally and the content will remain engaging for the reader.
The Importance of Frequent of Content
A final important SEO tip is to keep your website updated with good-quality, fresh content. This is because the more content your website has, the more of that content can show up in search results. The recommended frequency of updates is at least two times per week. It is important to update your website’s content regularly, as a smaller amount of steady updates each week are better than more random bursts of large amounts of content. A great way to continuously add new content to your website is with a blog full of engaging and informative posts related to the topic of your website, using keywords and other strategies listed above.