Best Free SEO Tools to Help Your Business

Best Free SEO Tools to Help Your Business

Search Engine Optimisation (SEO) is the heart of your online marketing efforts.

People who come to your website because they found it on search engines like Google are usually the most likely to stay. This is because they find your website on their own, so you will want to emphasise proper SEO to the best of your ability.

Of course, it helps if you can access the free SEO tools that are found online that can help you in your efforts. With so many SEO tools available, you do not need to pay one dime to find what you need to help your website succeed. You should start with an overview of your site, setting the proper goals, and learning what you need to focus on first so you can make progress with your SEO efforts.

What follows are a number of recommended SEO tools that are free and divided into categories so you can best take advantage of them.

Keyword Research

Moz Keyword Explorer: A remarkable tool that will allow you to reach a half-billion possible keyword suggestions, this is the keyword research tool you need. The free version provides for up to 10 queries each month and up to one thousand suggestions for keywords that you can use. Add to this a free SERP analysis and what more do you need?

Google Ads Keyword Planner: If you are paying for Google ads, then this is the free tool for you. You gain access to the data that Google collects, so you can properly plan the keywords you want to use for maximum effect. It also provides metrics for those in your industry which helps you gain insight into what is working for them. It takes a little time to learn, but it is well worth the effort. Simple and easy to use, lets you put in a keyword and it will provide a large number of long-tail keywords that you can use to help boost your search engine ratings. You can choose the ones you want to use to incorporate into your content.

Search Engine Listings

Beam Us Up: This is a free desktop crawler that offers free services for your needs. By allowing your site to be crawlable, it makes it optimised to find the visitors you need all for free.

Screaming Frog: Has all the features of Beam Us Up and more, Screaming Frog is one of the best search engine listing tools of its type allowing for up to 500 URLs for each crawl. It also helps that it is free and easy to use.


SEO Review Tools Valuable Backlink Checker: Valuable is a good name for this remarkable backlink checker. By using it, you can see the backlink profile not only on your site, but any site on the web. This helps you discover the valuable backlinks that your competitors are using, so you can either incorporate them or find other, better backlinks as a result.

Ahrefs Backlink Checker: Keep in mind there is a paid version, but the free one works quite well and is more than enough for most people. The checker looks over the top one hundred backlinks to a specific website along with all relevant backlinks to URLs or domains. You get fast results so you can better manage your backlinks.

Google Disavow Tool: It may not be easy to spot, but it is quite useful for removing penalties and getting rid of SEO that is harming your site. Be sure to check on the right way to disavow links before using this tool.

Local SEO

If you run a brick and mortar business in your city or town that relies on customers coming through the door, then you will need to maximise your local SEO efforts to reach them. What follows are three exceptional SEO tools that are free and easy to use.

Google My Business/Maps: If the market you live in is dominated by Google, then this is your local SEO tool of choice.

  • Claim business
  • Listing information management
  • Review responses

All of these features can be found in this free SEO tool. By claiming your business, you provide the foundation for building up your reputation and brand that will reach new customers in your community. Everything starts when you use Google My Business.

BrightLocal Local Search Results Checker: One of the best free SEO tools for helping your business stand out in local searches, BrightLocal offers powerful services that helps companies like your grow. This all-in-one platform has pretty much everything you need to expand the awareness of your business in your community.

Moz Local Check Business Listing: This site will compare data from over ten different sources to see how noticeable your business is online. From Yelp to Facebook to Google and more, this tool will not only rate the overall performance, but suggest ways to correct the issues that it finds with your local SEO efforts.

Analytics & Data

Google Search Console: You can find out what Google thinks of your site with this remarkable tool. After it is installed, you can see where any issues, bugs, or problems might be that is holding back your site.

Bing Webmaster Tools: Similar to Google Search Console, except geared towards Bing this is a free tool that also spots any issues, provides alerts, and helps you correct errors that lets your website grow and expand online.

Keep in mind that both Google Search Console and Bing Webmaster Tools will require a little effort to install on your website. However, for those using WordPress it is recommended that you use a Yoast or Jetpack plugin which makes it easy to put on your site.

Google Analytics: The gold standard for many years, Google Analytics lets you search for the keywords needed to help people find your website. It certainly helps that it can spot all the elements of traffic that come to your site and breaks it down into easily understandable information that you can use.

Website Performance

How your website performs in terms of download speed is crucial to keeping people coming back. A slow website gives the bad impression that something is not right, and it quickly turns visitors away. For rating performance, there is one free SEO tool that stands out above the rest.

Google PageSpeed Insights: This is a pretty simple one in that all you need to do is copy and paste your website’s URL into the tool and it will do the rest. The tool will test out how long it takes for your pages to load on both desktop and mobile devices. It provides results that demonstrate the strength and weaknesses of your site in terms of overall performance.

You get a user score for the overall speed of your site. But more importantly the tool identifies where your site needs improvement so you can make the corrections. By speeding up your website, you can keep visitors coming back.

All of these free SEO tools will help you improve your overall search engine optimisation performance. This means that your website will reach more people who are interested in the information, products, or services that you offer.

Remember to focus on one area at a time when you get started. This will help you maximise the effect that each free tool you use will offer. The result is that your website will grow in visitors which means greater profits and exposure for your site.