8 Reasons Why Your Website Is Not Ranking
You’ve done the work in building the website of your dreams. You have set up all the products, done all the necessary steps to ensure that it will be seen by the public. And nothing happens.
There are several reasons why even the best sites have difficulty drawing in potential customers. Before you start spending a considerable amount of time, money, and effort in trying to reach more people, it is best to look over the following reasons to discover if one or more of them is the cause.
Bad User Experience
Having you ever been to a site that was difficult to navigate? That is a bad user experience which turns away visitors and causes the site to be ranked lower on search engines. The worse the user experience, the less likely your site will be properly ranked. And it is not just about poor navigation, there are other factors that contribute to the poor experience.
- Too many popup ads
- Not mobile friendly
- Not easy to find important pages
- Bad descriptions and more
You can check to see if your website may be suffering from poor user experience by checking the average time and bounce rate that visitors spend on your site. If you see short durations and plenty of bounces, then something is wrong and needs to be identified. There are several tools available to let you see the information needed to determine what is wrong.
For example, if the drop off rate increases when more aggressive popup ads start to appear, then you can assume that reducing or eliminating the popup ads will help. Remember to make one change at a time, evaluate the results, and then move on. This will help you evaluate your site better and make the right changes.
Brand New Website
If you have just started your website, it is not going to rank near the top of anything until you start adding valuable content and links. It is unrealistic to assume that any new website, even one that you have augmented with advertising, is going to be ranked for much of anything when it starts.
It takes time to create interesting content that brings people to your site. Plus, it also takes time to create the proper backlinks that augment your site to search engines. You can expect to take from three to six months before you start seeing it rank depending on its niche. This means that if your website is in a very small niche, it may start ranking quickly. If the niche is competitive, then it will take considerably longer before you see it rank.
If the content on your site is not very good, then it will not rank highly regardless of your niche. Good content is not about length, it is about providing informative, interesting articles, blogs, and descriptions. A good 500-word article is better than a 1500-word article that is loaded with fluff.
You can start improving your content by looking at your successful competitors, seeing what keywords they are using, and creating content that is solid, informative, and to the point. Effective content creation using the right keywords is one of the most effective means of going up the ranks in search engine results.
This may be the most common reason your site is not ranking on search engines. The more competitive the keywords, the more difficult it is to get your site ranked ahead of more established sites. If you want to rank your website at or near the top, then you will need to focus on keywords that are less competitive. This may seem counterintuitive at first because the most competitive keywords are the most used.
However, by focusing on them, your new site will be competing against the strongest sites on the web. That is akin to a small mom-and-pop store going up against Wal-Mart.
Instead, you should do your research and target keywords that are considerably less competitive. That way, you can establish your site on a smaller scale and build up until one day you can choose more competitive keywords. In fact, that is the way that virtually all those at the top started. By emulating them in their early days, you can build up a niche audience with less competitive keywords and expand as you grow.
Lack of Google Indexing
This seems rather basic, but you will be surprised to discover just how many people fail to have their site indexed by Google. Without Google indexing, you can forget it being seen in Google search. The reasons why it may not be indexed include the following.
- Google has Yet to Index Your Site
- You Used a Penalised or Expired Domain
- De-Indexed by Mistake
The first is the most common reason and one that Google will do eventually. You can speed up the process by presenting your sitemap through Google Webmaster Tools. Alternatively, you can share articles from your site across different social media platforms to help get it noticed.
As for the other two, you will need to re-check the domain to ensure it has not been penalised or de-indexed. And, ensure that you did not check the box instructing search engines to ignore your site on Google.
Poor Optimisation for SEO
When many people think of search engine optimisation (SEO), they focus on the keywords. But good SEO is far more than that.
- Good website structure
- Fast loading site
- Unique, interesting content
- SEO optimised on every page
This isn’t about keyword stuffing. It is about creating a user-friendly website with solid, informative content. By creating a better experience for the visitor, the search engine rewards the site by ranking it higher. This is about a combination of different elements that goes into search engine optimization. If your website is lacking in any of these areas, then it needs to be strengthened immediately.
Creating a profile of strong backlinks is essential to getting your site ranked on Google. It’s not about the number, it is about their quality. Keep in mind that not all backlinks are the same. There are several ways you can do this simply by adding backlinks from quality sources that focus on the following.
- Excellent content
- Experts in the Field
- Blog Commentators
- Guest Posting and More
You should focus on building your backlinks one step at a time. Plus, remove the backlinks if something happens to the site. A broken backlink reduces your standing on search engines, so be sure to check your backlinks frequently in case something goes wrong.
When you have eliminated everything else and you are still not pulling in customers, then you might be in the wrong niche. Not every niche is going to be right for everyone. But the truth is that you should follow opportunity and seize upon areas where customers have real needs. They do not need to be the most popular niches, but they do need to be ones that offer potential.
Being number one in a niche that has not enough people to make you a profit is not worth your effort. So, evaluate your site once again and see if you can expand your audience potential.
By following these tips, you can bolster your ranking on search engines. Keep in mind that this takes time and effort to achieve, but the same was true of those who currently rank at the top. Be patient, be persistent, and takes things one step at a time and you’ll find success.