11 powerful benefits of SEO
SEO has helped entrepreneurs, small business owners, and everyday people become successful on the internet.
SEO is arguably the best, passive marketing system on the web because it uses search engines to help interested consumers find your products or services. From small businesses to large corporations, SEO builds brand awareness and helps separate your company from the competition. It allows you to build upon the right techniques to create a powerful online presence that can grow significantly over time.
For those who have mastered traditional advertising, such as radio, TV, or newspapers, you know that reaching people on the web is a different environment. This is why it is important to understand how SEO works before taking advantage of its benefits.
What is SEO?
The basic definition of Search Engine Optimisation is that it incorporates words and phrases that people use on search engines to find products, services, and information into the content of a website. This means when someone types in a query into Google for example, the search engine will find the best match which is based on the words it finds on websites around the world.
But SEO is more than using the right words, it is a combination of techniques that puts your website in the forefront of searches. Taking advantage of SEO means understanding all the benefits that it offers. For those who are just starting out or perhaps do not have a full understanding of what search engine marketing can do for them, here are eleven potent benefits that SEO offers for your online efforts.
1) Attracts More Visitors
To separate your site from the competition means standing out in a way that attracts attention. Effective SEO means increasing your visitors at a rate more than twice as fast compared to sites which lack search engine optimisation. Add to this the fact that effective SEO is affordable, easy to implement, and designed to bring in a targeted customer base and you have a winning combination all in one simple technique.
As with anything worthwhile, effective SEO does require a little time and effort to get right. But the Return of Investment (ROI) is considerable when it comes to building up your customer base. Plus, SEO keeps building the longer it is implemented which means that your online business will continue to grow organically as a result.
2) Increased Brand Awareness
It’s not just about convincing customers to make a purchase, it’s also about showing that your business is trustworthy enough to provide the confidence necessary to make a purchase. When people see your business featured prominently on search engine results from Google, Bing, and Yahoo, there is an automatic good impression they will receive.
Good brand awareness is not easy to come by, but SEO provides the shortcut thanks to putting your business name right alongside other companies that have already established their credentials. This improves your brand awareness because it shows that your company is serious about being in business and working with customers. The positive impression that good brand awareness makes cannot be calculated, but the results can be seen when done through good SEO.
3) Easy to Use Website
SEO is more than just using the right keywords, it’s about creating a clean, simple website that maximizes your ability to turn a consumer into a customer. This is because SEO is more than just optimizing websites, it’s about creating a positive user experience when they visit your site. A clean, simple, and uncluttered web page means visitors to your site will stay longer, become more engaged, and are more likely to make the final purchase.
When done properly, good SEO techniques will ensure that your site is one that visitors will quickly understand and appreciate. This not only improves your marketing efforts it builds up your brand awareness as well. People appreciate visiting a solid, informative website with good content. Which means that you are more likely to increase your customer base as a result.
4) Ever-Changing Updates
In other words, the digital world is constantly improving and updating at a pace far faster than its traditional counterparts. This means that being proactive and using the latest SEO techniques can keep you ahead of the competition. This is because search engines such as Google are making thousands of changes to their algorithms which determines who sees what when viewing the results. Keeping on top of the latest changes means gaining an edge.
5) Improved Local Results
If you are running a brick and mortar business, such as a restaurant, retail shop, or establishment that relies on pulling customers through your front door, then local SEO can be quite beneficial. Consider that more people today use the web to find local places to eat, find unique items, and other products or services in their community. Effective local SEO means that those who look for you on their computer, laptop, or mobile device are more likely to find your store.
Plus, with more consumers using the web and not phone books or the local paper, this means you are pulling in a younger customer base. Along with getting last-minute shoppers and those on the go. SEO along with the proper use of local directories, social media outlets, and traditional advertising can really up your customer base and bring more people through your door.
6) Relatively Inexpensive
While advertising on the web is not as expensive compared to traditional advertising, SEO is far cheaper. This is because many of the best SEO techniques are quite inexpensive to employ. From crafting the right content to including the proper keywords and making things easier for those visit your website, effective SEO is one of the least expensive methods you can use to bring in new customers.
Plus, the Return of Investment (ROI) is one of the best because the results are achieved organically. This means that customers find you which makes them far more likely to buy compared to having your business search for them.
7) Long-Term Results
It’s not just about today, but tomorrow as well. In fact, SEO is arguably at its best over the long run as the impact of the search results starts to really take hold. This is because SEO is a building process designed to work over the course of a year, two years, and longer. Even as the market changes, the SEO methods you employ will adapt as new strategies emerge which means that your results should reach more people.
8) New Opportunities
SEO is well-suited to take advantage of new opportunities to market your products, services, information, and business. The more you can understand the power of what SEO provides, the better you can leverage that information to creating new opportunities for your business. This means that if you have a new product or want to try another marketing approach, SEO allows you to fully exploit that opportunity.
9) Power of the Organic Search
You have probably seen search engine results that show advertisements. While they do put the name of the business high up, they are not as trusted by consumers compared to the natural or organic results of a web search. People know the internet and they understand that a website that ranks high naturally means it most likely offers what they need.
The higher the ranking, which means the higher your business link is found on the result of a search, the more likely potential customers are to find your site.
10) Recover and Try Again
As great as SEO is, the hard truth is that if your site is not on the first page of the search results, then you will struggle to find new customers. That’s because most people do not look past the first several results in finding what they want.
Although no one wants to be last, at least if you find yourself not on the first page you can do something about it. Because of this, you can actually become better over time in making the SEO work for you. From trying new words and phrases to improve the content of your site, discovering what is holding you back is easier when SEO is your primary marketing focus.
11) Separating Yourself from the Competition
Separating your business from others that offer identical products or services is easy when you use SEO and the competition does not. Despite its overwhelming popularity, many online businesses do not incorporate proper SEO techniques that place them high on search engine results. That means your business can separate itself by using effective SEO.
By using SEO the right way, you can distinguish your business from the competition. That means more people will find your site online so you can sell them your products or services.